Laura Mary West Marketing Strategist + Business Mentor

Plug-in Marketing Strategist + Mentor 

I help creative founders and agencies to grow their businesses through strategic marketing and mentoring that is flexible, impactful, and affordable.

Together we will:

  • Create a growth plan that is ambitious and sustainable

  • Refine and sometimes overhaul your brand offering

  • Design a marketing strategy that targets your audience 

  • Nurture and grow a high-performing and happy team to scale with you

Why work with me?

You care about your business and your team and know it has the potential to grow. But you can’t do everything, and you certainly can’t do it all at once. You’re bogged down in the grind of running your business, which hinders your creativity and why you started it in the first place.

Stop asking ‘what next’, thinking you should be doing more, and making panicked decisions. Let me be your plug-in marketing strategist + mentor.

What will we do?

Long, boring Zoom calls and interview set-ups are not my bag. I bring big brand and start-up experience, marketing agency insights, and my network to your business. I offer solid, accountable advice and support, all delivered over good coffee.

I'll get to know you, your business, and your team. Together we'll create a growth and marketing strategy that resonates with your ‘why’, removes any overwhelm, and paints an exciting picture of what’s to come.

I do this as a freelancer, but I prefer to think of myself as an extension of your team. I can work with you on a project or a retainer, at a fraction of the cost of a Marketing Director or in-house hire.

Who I Am

I have over 20 years of experience in marketing and communications and over 6 years of experience running a business. 

  • Co-Founded The Doers

  • Experience in-agency and in-house

  • 6 years running my own business

  • Extensive experience in growing and mentoring a team

  • Qualification in Business Mentoring with The Association of Business Mentors 

  • Business Growth Mentor with the Enterprise Nation: Help To Grow Scheme

  • Volunteer Mentor with UnLtd Connect Network for Social Enterprises 

  • Volunteer Mentor with the ARU Freelancing Fast-Start programme

  • Experience working with organisations ranging from small, privately-owned start-ups to large multinationals across the consumer, public, and third sector including Dulux, Cuprinol, Pimms, Maggie's, Loaf, WRAP, and the Foreign & Commonwealth Office.

Services

Don’t have the budget for an in-house Marketing Director? No worries. I bring a strategic approach, experience running a business, and cross-sector insights that flex to the stage and size of your business. 

I offer one-hour Creativity Chats to probe at your plans, navigate obstacles, and inject ideas; plug-in Marketing support, and project management as and when you need it; plus monthly mentoring and accountability sessions. 

What Now?

It’s all in the chemistry. If you’re a busy founder looking for a focused growth strategy and an impactful marketing plan to take your business to the next level, let’s chat. 

  • Kat Spybey, Founder at Spybey Digital

    “As the sole director of Spybey Digital, I can find it difficult to carve out the necessary time to focus on the business strategy and future growth, away from day-to-day client delivery. My monthly sessions with Laura hold me accountable, make me think about the bigger picture, strategies and reconnect with the reasons why I started this business. With her own experience of running an agency, she’s been a brilliant sounding board to help me overcome pinch points and focus my decision-making. Most importantly, she’s supported me whilst injecting some fun back into running a business which can at times feel like a lonely and overwhelming task.”

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A note on charities and social enterprises

I come from a family of marketers and charitable founders. After 10 years working in-house and as a consultant for cancer charity Maggie's, the third sector will always have a fond place in my heart.

I understand the complexities of stakeholders and multiple audiences for charities and social enterprises, the budget restraints and the importance of spending your money wisely.

If you're a charity or social enterprise looking for extra support from mentoring to project management please get in touch, I'd love to see how I can help.

Let’s chat