Strategic marketing support for organisations navigating growth and change

I work with creative agencies, founder-led businesses, charities and social enterprises to help bring more clarity, focus and momentum to marketing and growth.

Often, the organisations I support are doing great work — but their positioning, messaging or marketing no longer reflects where they are now or where they want to go next.

Sometimes growth has happened quickly.
Sometimes services or audiences have evolved.
Sometimes teams feel stretched and reactive.
And sometimes there’s simply too much happening to step back and think clearly.

That’s where I come in.

I work as a strategic marketing partner, helping organisations clarify what makes them distinctive, strengthen their messaging and create marketing strategies that feel practical, focused and aligned with wider business or organisational goals.

Depending on your business, that support might include:

Positioning and messaging clarity
Marketing strategy development
Audience engagement and communication planning
Founder and leadership mentoring
Fractional strategic marketing support
Workshops and strategy sprints
Team mentoring and development
Project or white-label support for agencies

Book a free 30-minute strategy call

Experienced across agencies, organisations and growing businesses.

My background spans agency, in-house and consulting, including co-founding a creative agency and leading national communications at Maggie’s.

That mix of experience means I understand the realities of balancing growth, leadership, delivery and communication — and how important it is to create strategies that work in the real world, not just on paper.

No jargon.
No overcomplicated frameworks.
Just practical strategic support designed to help organisations move forward with more clarity and confidence.

Book a free 30-minute strategy call

Who I work best with

Different challenges. Shared ambition.
Strategic support shaped around your organisation

Creative Agencies

Building something from the ground up is exciting — but it can also feel overwhelming when everything depends on you.

Whether you’re finding your footing or growing into your next chapter, I help founders sharpen their proposition, align their marketing and create a practical growth plan.

Marketing Strategy for Creative Agencies

Start-ups + Founder-led Businesses

You’re doing great work, but growth feels inconsistent or harder to sustain.

Maybe referrals aren’t enough anymore. Maybe your offer has evolved. Or perhaps you’re ready to attract bigger or better-fit clients.

I help agency founders clarify their positioning, strengthen their offer and build marketing that supports sustainable growth.

Strategic Support for Start-ups & Founders

Charities & Social Enterprises

Doing meaningful work doesn’t always make communicating it any easier.

Whether you’re trying to reach new audiences, strengthen your brand or navigate change internally, I help charities and social enterprises bring more clarity to their positioning and marketing so they can create even greater impact.

Marketing Support for Charities & Social Enterprises

What my clients say

"Laura translated our ideas into a compelling content strategy that resonated with our audience. Her creative insights and strategic thinking were invaluable."

Karen Tait, Founder The Residence Coworking
"Laura’s professionalism, work ethic, insightfulness and creative approach, combined with her high levels of organisation and focus, helped deliver hugely successful results."

Samantha Booth, Head of PR, Maggie's
"I wish we had found Laura before re-developing our website! The website review workshop was one of the most helpful sessions we’ve conducted as a business."

Chris Larkin, Director, Hashtag Creative Media

Growth looks different for every organisation

Sometimes it’s about finding clearer direction. Sometimes it’s about building momentum. And sometimes it’s about stepping back and making sure your marketing is supporting where you want to go next.

I work with organisations at those pivotal moments — bringing clarity, focus and practical strategy to help move things forward.

Book a Discovery Call

Services I offer

Business Mentoring

Marketing consultancy

Marketing project management

Audience research + profiling

Business plan development

Website reviews

Marketing strategy

Marketing channel recommendations

Brand messaging review

Comms team reviews

Email me

“As the sole director of Spybey Digital, I can find it difficult to carve out the necessary time to focus on the business’ strategy and future growth, away from day-to-day client delivery. My monthly sessions with Laura hold me accountable, make me think about the bigger picture, strategies and reconnect with the reasons why I started this business. With her own experience of running an agency, she’s been a brilliant sounding board to help me overcome pinch points and focus my decision-making. Most importantly, she’s supported me whilst injecting some fun back into running a business which can at times feel like a lonely and overwhelming task.”

Kat Spybey, Founder at Spybey Digital_
“I have worked with Laura for many years and have always been incredibly impressed by her professionalism, work ethic, insightfulness and creative approach. Most recently she worked with Maggie’s as a consultant project manager to oversee all comms around the opening of a new centre. This involved strategic planning, managing internal and external stakeholders as well as planning and delivering all communications around two VIP press events to mark the occasion. Her high levels of organisation and focus kept everything on track and helped deliver two hugely successful events with impressive pick-up. I would recommend Laura to anyone.”

Samantha Booth, Head of PR, Maggie's
“Having been employed in a large firm for my whole career to date, setting up my own business as an independent notary was daunting. I knew local marketing and a website were going to be important parts of making my business a success but I had no experience in these areas and didn't really know where to start. My sessions with Laura helped me to understand what marketing channels would work for me and how I could market myself whilst staying true to my business values. I really appreciated that she gave me the skills and confidence to do some bits myself and had the right contacts for the bits where I really needed a professional. As a result of our time together, I had my branding and a new website ready to launch as well as a solid understanding of how I could market my services locally. I was able to come back to her with questions and it was reassuring always knowing she was there if I needed extra support.”

Eleanor Evans, Notary Public at Evans Notary
"I cannot recommend Laura highly enough. On several occasions in the last six months, we have had critical projects to manage that have fallen outside of our day-to-day work and we have been able to pass them over to Laura knowing that they will be carried out professionally, efficiently and to an extremely high standard. We have been delighted with the results".

Katie Tait, Director of Communications at Maggie’s
“Laura is a skilled communicator and a thoughtful and engaged collaborator. I had the pleasure of working with Laura on a major building opening in London where she played a pivotal role in the communications, marketing, writing, and event planning for a complicated announcement. She is also a delightful person and fun to work with!”

Amanda de Beaufort, Director of Communications, Studio Libeskind
“I had the absolute pleasure of engaging Laura on my project that involved both creating a website and developing a content strategy. Laura's contributions were fundamental to the project's success. Her timely and professional approach made all the difference, ensuring that every aspect of the project ran smoothly and efficiently. Laura's expertise and dedication were evident throughout, from the initial concept discussions to the final product. I was particularly impressed with her ability to translate our ideas into a compelling content strategy that resonated with our audience. Her creative insights and strategic thinking were invaluable. Laura is not only a highly skilled professional but also a pleasure to work with. I wouldn't hesitate to work with her again on future projects. Her commitment to excellence and her ability to deliver results are truly commendable. If you're looking for someone who can turn your vision into reality and drive success, Laura is the person to partner with."

Karen Tait, Founder & CEO at The Residence Coworking
“I wish we had found Laura before re-developing our website! The website review workshop was one of the most helpful sessions we’ve conducted as business. Not only was the session, engaging, insightful and informative but the follow up process of detailed notes, implementation plan and structure means we can realistically get the project over the line efficiently and every team member knows their responsibility. Laura provides valuable suggestions but also facilitates the session in a way where the ideas actually come from within the team as well. I would highly recommend for businesses & self employed individuals to undertake this workshop, we are excited about the changes we have made and they have really had a huge impact on our business!”

Chris Larkin, Director, Hashtag Creative Media
“Working with Laura helped me take a business idea and make it a reality. I knew my sector and niche well and knew I had the connections I needed to make it a success, but I didn’t have the knowledge and understanding of how to brand and market my new business. Laura talked me through the key go-to-market areas, listened to my vision, and helped me bring my brand to life. Her simple approach to marketing a small business cut through the jargon and gave me clear and simple steps to start marketing my business to my target audience. I always feel well supported and know I can come to her with any business and marketing problems I have.”

Jeff Hack-Davies, Founder, APE Engineering
“When I first started working with Laura, I had no idea how to share my story. She first supported me ahead of the 20-mile walk across London, a King’s Trust fundraising event, where I was speaking publicly for the first time. Since then, she’s been by my side, helping me prepare for events like the Pride of Britain Awards and so many others. My journey hasn’t been easy—I’ve faced a lot of challenges and overcome so much to get to where I am today, personally and in my work. There’s so much to share about what I’ve been through and why I do what I do now, but it all felt tangled in my head. Laura helped me untangle that web and find a way to tell my story in a way that connects with others. Thanks to Laura’s guidance, I’ve grown so much in confidence. I’ve even been asked to become a speaker for a speaker agency, something I never would have imagined before working with her. She’s helped me turn what felt overwhelming into something meaningful and inspiring. I’m so grateful for her belief in me, her encouragement, and the tools she’s given me to share my story. Laura, you’ve made such a difference in my life, and I can’t thank you enough for everything you’ve done to support me on this journey.”

Molly Leonard, Pride of Britain Award Winner, Mental Health First Aider, Founder and Director of Craft With Me
“Working with Laura has been a game-changer as I embarked on a new career direction as a freelancer. Her guidance was instrumental in helping me shape my business idea and structure my project with clarity and purpose. Laura helped me identify how to build a strong, engaged community and how to present myself to my ideal clients confidently. One of the most valuable lessons I learned from Laura was that not every client is the right fit, and she helped me define the kind of clients I truly want to work with—those who align with my values and goals. Her support, encouragement, and insightful advice gave me the confidence I needed to take this step in my professional life. I’m deeply grateful to Laura for her mentorship and the positive impact she’s had on my journey. I can’t recommend her enough to anyone starting freelancing or looking for a trusted guide to help bring their vision to life.”

Larissa Matias De Lima, Freelance Brand Strategist
“As I reached a significant stage in my life and business journey, my mentoring session with Laura was exactly what I needed. We discussed my future vision and Laura provided expert insights, offered valuable suggestions, and practical steps that helped me focus and visualise a clear path forward. I left her feeling energised, inspired, and excited about the work ahead. Thank you, Laura!”

Jane McCluskey, Founder at Burrow & Fern
“Laura has been a key support in the recent transformation of my digital marketing agency. By confidently taking the reins on my recruitment drive, she went above and beyond to understand and then fully deliver upon the brief. Freeing me up to focus on the day-to-day running of the business, she instantly took the pain out of recruitment by identifying a number of brilliant candidates and providing a fantastic strategic sounding board throughout the process. I wouldn’t hesitate to ask for her support again next time the Spybey Digital team needs to grow!”

Kat Spybey, Founder at Spybey Digital_
“I had a one-to-one mentoring session with Laura, and taking time away from my to-do list to focus on the areas of my business that need attention was so refreshing. Laura is supportive, experienced, and has fantastic knowledge and ideas to share. She has helped me find the clarity and focus I need to grow and market my business.”

Hayley Smith, Virtual Personal Assistant
“At Maggie’s, we have a small team working together on the official openings of each Centre, and Laura is commissioned as part of our team to project manage the creation of each Centre’s opening architectural booklet. Laura liaises with the architects' and landscapers’ teams to get their copy and images for the booklet and descriptions for all the artwork and furniture, she then copy edits and writes any missing copy. She then works with the graphic designer to lay out the pages and send them to print. Laura is an integral part of the official opening team, and I can rest easy knowing that the project management of the booklet will be created to the highest level. She is meticulous in ensuring the information is accurate and always ensures we achieve the deadlines set”.

Georgina, Maggie’s Head of Special Projects
“I had a fantastic face-to-face creativity meeting with Laura. I was so impressed with Laura’s ideas and input to help me get the best from my business. I have a to-do list, and I feel it’s given me a positive boost. As you can get stuck in the mud sometimes and having someone with a fresh set of ideas is so beneficial, I’m looking forward to the future, we have agreed to have quarterly meetings, so I can check in with her, and discuss my progress. Thank you so much, I'm looking forward to the next one.”

Victoria Careless, Director, Friends Dress Agency
“As someone with no marketing experience, I was unsure where to begin when redeveloping some of our web pages. Laura guided me every step of the way, helping me create a clear plan and structure to communicate our message effectively. She has been instrumental in the redesign of our Professional Services pages. Her expertise, support, and the insights I gained from our sessions were invaluable. I highly recommend Laura to anyone seeking marketing support – her knowledge and guidance are unmatched!”

Alice Cassie, Head of Professional Services, Escone Solutions
"Working with Laura was invaluable for me as a freelancer. She helped me pause, take stock of where my business was, and get clear on where I want to be in the years ahead. With her guidance, I was able to break things down into simple, actionable steps that made real progress feel achievable. I felt at ease with Laura within minutes, and we were able to dive straight in. What stood out most was that she didn’t try to give me all the answers– instead, she listened and helped me uncover them for myself. I’d recommend Laura without hesitation".

Sam Hockley, Video Director, Filmmaker and Editor