Charities & Social Enterprises
Strategic marketing support for charities and social enterprises creating meaningful impact
Purpose-led organisations do important, often complex work.
But communicating that work clearly — to supporters, funders, partners and the people you serve — isn’t always easy.
When priorities shift, teams grow, or organisations evolve, it’s common for messaging, positioning and marketing to lose clarity along the way.
That’s where I come in.
I work with charities and social enterprises to bring clarity to brand, messaging and marketing — helping organisations communicate their value more clearly, connect with the right audiences and build stronger foundations for growth and impact.
With over 20 years’ experience across agencies, brands and the charity sector — including leading national communications at Maggie's — I bring strategic thinking, practical support and a deep understanding of the unique challenges purpose-led organisations face.
Katie Tait, Director of Communications at Maggie’s
“I cannot recommend Laura highly enough. We’ve passed over several critical projects to manage which have all been carried out professionally, efficiently and to an extremely high standard. We have been delighted with the results.”
The challenges I help with
Purpose-led work often comes with complex communication challenges
Charities and social enterprises often balance multiple priorities, audiences, and expectations at once.
And when resources are tight, marketing can quickly become reactive rather than strategic.
Does any of this sound familiar?
Your messaging feels unclear or inconsistent
Different audiences need different things from your communications
Your organisation has evolved, but your brand hasn’t caught up
Your team feels stretched and reactive
You’re struggling to communicate your impact clearly
Marketing activity feels disconnected from wider organisational goals
You know there’s more opportunity to engage supporters, partners or funders — but aren’t sure where to focus
These challenges are common, and with the right strategic support, they can become much easier to navigate.
-
Bringing clarity, alignment and momentum
I work alongside leadership teams to help make sense of where the organisation is now, what’s changed and what needs to happen next.
Sometimes that means stepping back and clarifying positioning. Sometimes it means strengthening messaging.Sometimes it means helping teams align around a clearer marketing direction.
Together, we focus on what will create the most clarity and impact.
That might include:
Clarifying your positioning and brand story
Strengthening messaging across different audiences
Helping communicate impact more clearly
Aligning marketing activity with organisational goals
Improving audience understanding and engagement
Creating practical marketing strategies that work within your resources
No jargon. No overcomplicated strategies. Just thoughtful, practical support designed to strengthen your organisation’s communication and impact.
-
What changes when there’s more clarity
Before
Messaging feels inconsistent
Teams feel disconnected
Marketing feels reactive
Impact feels hard to communicate
Audience engagement feels harder than it should
Priorities feel unclear
After
Clearer positioning and messaging
Better internal alignment
More confidence in your communication
Stronger audience engagement
Marketing linked to strategic goals
Greater clarity on what matters most
Whether you need clearer messaging, stronger audience engagement or a more strategic marketing approach, let’s talk about what your organisation needs next.
How we can work together
Every organisation is different. Some need support through change. Some need a clearer strategy. Some need regular mentoring or extra capacity.
Here’s how I typically work.
Flexible support shaped around your organisation
1.
Marketing Strategy Sprint
For organisations needing clarity quickly
2.
Fractional Marketing Strategist
Ongoing strategic support without a full-time hire
3.
Leadership & Team Mentoring
Space to think more clearly and grow with confidence
4.
Project and white-label support
Flexible support for specific projects or delivery gaps
Marketing Strategy Sprint
For charities and social enterprises needing clarity quickly
A focused half-day or full-day marketing strategy workshop designed to help charities and social enterprises step back, review where they are and create clearer direction for growth, communication and impact.
Together we’ll look at:
Positioning and messaging
Audience needs
Communication challenges
Organisational priorities
Marketing opportunities
You’ll leave with stronger clarity, clearer priorities and practical next steps.
Best for periods of change, growth or repositioning
Half-day and full-day strategy workshops designed to help charities and social enterprises clarify their positioning, strengthen their messaging and create a clearer marketing direction.
Fractional Marketing Strategist
Ongoing strategic support as your business grows
Ongoing strategic marketing support for charities and social enterprises — without a full-time hire
Think of me as your plug-in strategic marketing lead.
Supporting charities and social enterprises with strategic thinking, marketing direction and practical guidance — helping teams strengthen communications, engage audiences and create more joined-up marketing.
This might include:
Marketing strategy development
Campaign planning
Messaging and communication support
Stakeholder communication planning
Audience engagement strategy
Supporter and partner communications
Mentoring internal team members
Ideal for charities and social enterprises that need senior strategic marketing support without the cost or commitment of a full-time hire.
Flexible fractional marketing support for charities and social enterprises needing stronger strategy, clearer communications and senior-level support for growth, engagement and impact.
Founder Mentoring
Space for charity and social enterprise teams to think more clearly and grow with confidence
Working in charities and social enterprises comes with a unique set of pressures — whether you’re leading the organisation, managing teams or developing your role within it.
From balancing multiple stakeholders to communicating impact and navigating change, mentoring creates space to step back, reflect and work through challenges with an external strategic perspective.
We can focus on:
Organisational clarity
Communication challenges
Leadership decisions
Stakeholder alignment
Strategic growth planning
Professional development and confidence
Support designed for charity leaders, social enterprise founders and team members navigating growth, change and complexity.
Strategic mentoring for charity leaders, social enterprise founders and internal teams looking for clearer thinking, stronger communication and greater confidence through change and growth.
Project and white-label support
Flexible marketing and communications support for charities and social enterprises
Sometimes charities and social enterprises need support for a specific project.
Sometimes internal teams need extra capacity during busy periods, campaigns or organisational change.
And sometimes you simply need experienced strategic support to help shape, manage or deliver important communications activity.
I can step in to support with:
Campaign planning and delivery
Messaging development
Audience workshops
Stakeholder communications
Strategic planning sessions
Project management support
Practical marketing and communications support that flexes around your team, your priorities and the needs of your organisation.
Flexible project-based marketing and communications support for charities and social enterprises needing extra capacity, strategic input or hands-on delivery.
Why charities and social enterprises work with me
Experienced, practical and deeply aligned with purpose-led work
Purpose-led work has always been close to my heart.
I come from a family of marketers and charitable founders, and after 10 years working in-house and as a consultant at Maggie's, I understand the realities of this sector.
I understand:
The complexity of multiple stakeholders
The challenge of speaking to different audiences
The importance of using budgets wisely
The balance between purpose, performance and impact
An opportunity to step back, strengthen your marketing and communications, and build a clearer strategy for growth, engagement and impact.
Charities and social enterprises work with me because I bring:
20+ years of strategic marketing experience
Senior experience in the charity sector
Practical, honest advice
Strategic clarity grounded in action
Collaborative support
A deep understanding of purpose-led communication
Who I work best with
I work best with:
Charities going through growth or change
Social enterprises refining their offer or impact story
Leadership teams needing clearer marketing direction
Organisations wanting stronger audience engagement
Usually organisations who:
Need more clarity in their messaging
Want stronger audience connection
Need support aligning marketing with strategy
Are navigating change or growth
Want practical strategic support without over complication
Whether you need clearer messaging, stronger audience engagement or strategic marketing support through growth and change, let’s talk about what your organisation needs next.
Connected to the purpose-led and creative community
I’m well connected across both the creative and purpose-led sectors, particularly in Essex, Hertfordshire, Cambridge and London.
Through my work with charities, agencies, founders and initiatives like The Creative Table, I stay close to the conversations, challenges and opportunities shaping both sectors.
And where it adds value, I’m often able to connect organisations with useful collaborators, partners or opportunities.
Audience profiling
Audience research
Marketing channel recommendations
Marketing strategy creation
Website review
Marketing strategy audit
Brand messaging review
Comms team reviews
Marketing project management
Training + workshops
Other things I can help with
From audience insight and brand messaging to strategy, training and project delivery — let’s talk about what support would make the biggest difference right now.
Looking for more clarity in your charity or social enterprise marketing and communications?
If your charity or social enterprise is growing, evolving or navigating change — and your messaging, positioning or marketing needs to catch up — a strategic conversation can help bring clarity.
Whether you’re looking to strengthen audience engagement, communicate your impact more clearly or align your marketing with your wider organisational goals, we can step back and look at what’s needed next.
Together, we’ll look at:
Where your organisation is now
What’s creating friction or confusion
Where your messaging or marketing could work harder
What might help strengthen your next stage of growth and impact