Creative Agencies
Strategic marketing support for creative agencies ready to grow
Running an agency can feel like spinning plates.
You’re delivering great work, looking after clients, managing a team and keeping everything moving — which often means your own marketing gets pushed to the bottom of the list.
And over time, that can start to show.
Positioning becomes less clear. Growth feels inconsistent. Referrals aren’t enough anymore.
That’s where I come in.
I work as a plug-in marketing strategist for creative agencies — helping founders step back, clarify their positioning, build a stronger pipeline and create a growth plan that actually happens.
With 20+ years’ experience across agencies, brands and charities — including Grayling, The Doers, Dulux and Maggie's— I bring strategic thinking, honest advice and practical support to help agencies grow with more clarity and confidence.
Kat Spybey, Founder at Spybey Digital_
“Laura has been a key support in the recent transformation of my digital marketing agency. I wouldn’t hesitate to ask for her support again next time we need to grow.”
The problem I solve
Most agency founders start because they’re brilliant at the work.
But growing an agency brings a different set of challenges.
Suddenly it’s not just about delivery — it’s about growth, visibility, positioning and building a business that can evolve beyond you.
Does any of this sound familiar?
Your positioning feels unclear or too broad
You rely heavily on referrals for new work
Your marketing feels inconsistent or reactive
Your services have evolved, but your messaging hasn’t
You want better-fit clients — not just more clients
You know marketing matters, but you never seem to have the time
These are all normal challenges. But they can keep agencies stuck for longer than you need to be.
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Bringing clarity to growth
I work alongside agency founders to identify the real blockers to growth — from unclear positioning to inconsistent marketing — and help bring clarity, focus and momentum back into the business.
No generic consultancy.
No fluffy mentoring.
Just practical, strategic support designed around what your agency actually needs.
Together we can:
• Clarify your positioning and messaging
• Strengthen your offer
• Define the clients you most want to attract
• Build a marketing strategy that supports growth
• Create a practical plan you can actually followAnd because I’m well connected across the creative sector, clients often benefit from access to my wider network too.
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What changes when the strategy becomes clearer
Before
• Marketing feels inconsistent
• Positioning feels vague
• Growth feels reactive
• Everything sits with the founder
• New business feels unpredictableAfter
• Clearer positioning and messaging
• More confidence in your offer
• A defined growth strategy
• Marketing that feels more consistent
• A stronger, healthier pipeline
• A business that feels more manageable
How we can work together
Every agency is different.
Some need clarity fast. Some need ongoing strategic support. Some just need space to step back and think.
Here’s how I typically work.
Support that flexes around your agency
Marketing Strategy Sprint
For founders who need clarity fast
A focused half-day or full-day workshop designed to help you step back and look at the bigger picture.
Together we’ll:
Clarify your positioning
Review your offer and messaging
Define your ideal clients
Identify growth opportunities
Create a practical marketing roadmap
You leave with clearer direction, stronger priorities and practical next steps.
Best for agencies at a turning point or feeling stuck
Half-day and full-day strategy workshops tailored to your agency’s stage of growth.
Fractional Marketing Strategist
Ongoing strategic support for growing agencies
Think of me as your plug-in marketing lead.
A strategic partner who works alongside you to keep marketing moving and growth intentional.
This might include:
Marketing strategy development
Campaign planning
Content direction
Marketing accountability
Mentoring your internal team
Strategic decision support
Ideal if you need senior strategic support without hiring in-house.
Senior strategic marketing support for agencies that need momentum, clarity and consistency — without the cost of a full-time hire.
Leadership & Team Mentoring
Space for agency founders and teams to think, reflect and grow
Running an agency can feel full-on — whether you’re leading the business, managing clients, growing a team or developing your role within it.
Mentoring creates a dedicated space to step back, talk things through and make clearer decisions with an external strategic perspective.
We can focus on:
Positioning
Pricing
Leadership
Business development
Growth planning
Confidence and professional development
Support designed for agency founders, leaders and team members navigating growth, change and development within creative businesses.
Strategic mentoring for agency founders, leaders and junior team members looking for clearer thinking, stronger confidence and support through growth and change.
White-label strategic support
Extra strategic capacity when your clients need it
Sometimes agencies hit busy periods.
Sometimes a client project needs deeper strategic thinking.
And sometimes a client needs to step back and properly rethink their positioning, offer or marketing direction.
That’s where I can support you behind the scenes.
I work with agencies on a white-label basis, providing strategic support for client work when you need extra capacity or specialist input.
This might include:
Helping clients clarify their positioning
Refining their offer and messaging
Reconnecting with or understanding their audiences better
Facilitating strategic workshops
Building marketing strategies aligned to business development goals
I integrate into your team, work collaboratively and adapt to your process.
Think of me as extra strategic thinking power when you need it.
Flexible white-label strategic marketing support for agencies that need extra capacity, deeper thinking or senior-level input on client work.
Why agencies work with me
Experienced, practical and plugged in
Over the years, I’ve sat on all sides of the table — agency-side, client-side and as a consultant.
I know what it takes to grow an agency because I’ve done it myself.
And I know how hard it is to balance delivery, growth and leadership all at once.
Agencies work with me because I bring:
20+ years of strategic marketing experience
First-hand experience of building and scaling an agency
Practical, honest advice
An external strategic perspective
Accountability and momentum
Collaborative support that fits around your team
Who I work best with
I work best with:
Creative agencies
Design studios
Brand agencies
Marketing agencies
Founder-led creative businesses
Usually businesses who:
Are growing but feeling stretched
Want more consistency in their pipeline
Want stronger positioning
Need strategic support without a full-time hire
Want a strategic partner, not just another supplier
Whether you need clearer positioning, stronger marketing or senior strategic support, let’s talk about what your agency needs next.
Connected to the creative sector
I’m well connected across the creative sector, particularly in Essex, Hertfordshire, Cambridge and London.
Through my work with agencies and initiatives like The Creative Table, I’ve built a strong network of designers, marketers, strategists and creative founders.
That means I stay close to the conversations, challenges and opportunities shaping the sector — and where it adds value, I’m often able to connect clients with the right collaborators, partners or opportunities.
Connect with founders, creatives and collaborators through honest conversations, shared ideas and meaningful connections.
If your agency has reached a point where growth feels harder, marketing feels inconsistent or your positioning needs sharpening, a strategic conversation can help bring clarity.
We’ll look at:
Where your agency is now
What’s getting in the way
What might help unlock the next stage of growth