Creative Agencies
Strategic marketing support for creative agencies ready to grow
Running an agency can feel like spinning plates.
You’re delivering great work, looking after clients, managing a team and keeping everything moving — which often means your own marketing gets pushed to the bottom of the list.
And over time, that can start to show.
Positioning becomes less clear. Growth feels inconsistent. Referrals aren’t enough anymore.
That’s where I come in.
I work as a plug-in marketing strategist for creative agencies — helping founders step back, clarify their positioning, build a stronger pipeline and create a growth plan that actually happens.
With 20+ years’ experience across agencies, brands and charities — including Grayling, The Doers, Dulux and Maggie's— I bring strategic thinking, honest advice and practical support to help agencies grow with more clarity and confidence.
Kat Spybey, Founder at Spybey Digital_
“Laura has been a key support in the recent transformation of my digital marketing agency. I wouldn’t hesitate to ask for her support again next time we need to grow.”
The problem I solve
Most agency founders start because they’re brilliant at the work.
But growing an agency brings a different set of challenges.
Suddenly it’s not just about delivery — it’s about growth, visibility, positioning and building a business that can evolve beyond you.
Does any of this sound familiar?
Your positioning feels unclear or too broad
You rely heavily on referrals for new work
Your marketing feels inconsistent or reactive
Your services have evolved, but your messaging hasn’t
You want better-fit clients — not just more clients
You know marketing matters, but never seem to have the time
These are all normal challenges. But they can keep agencies stuck for longer than they need to be.
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Development of your business goals, target audience, and growth opportunities.
Creation of a ten, seven, five, and two-year plan (sounds scary but trust me, it isn’t!)
Refinement of your brand offering - we’ll work on your brand identity, messaging, and offering to make sure it’s knock-out.
Timeline, to-do list, and accountability sessions to get your business to where you want it to be.
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Clear understanding and articulation of what makes your business unique.
A recruitment plan to attract the right people at the right time to help you scale.
A timeline and to-do list in priority order and accountability to make it happen.
An ambitious and clear business plan to support investment and growth opportunities.
Brand Strategy
Nailing your USP and fine-tuning your brand to stand out from your competitors, talk to your ideal customers, and attract the best team.
A 3-6 month project with in-person sessions.
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Drill down into your target audiences and growth opportunities. You’ll know them by name at the end of this session!
Fine-tune your messaging and tone of voice to create a brand guide to be used across all of your business touch points.
Explore growth, partnership and collaboration opportunities.
Review your website and communications channels.
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A strong, engaging brand that talks to your audience.
Clear brand identity used consistently across all touch points - branding, words and product offerings.
A clear understanding of your audience and how to reach and engage them.
A collaboration and partnership plan to support your brand growth.
Marketing Strategy
A 3-month project with in-person sessions.
Without a clear marketing strategy, you’re just shouting into the void. Marketing isn’t just the final step - the videos, website, ads, and newsletters. An impactful marketing campaign has to link to your business's foundations - your who, what, when, why, and how much.
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Identify target and growth audiences and get to know them.
Fine-tune your messaging and call to action.
Review your current channel and content plans.
Delve into your marketing analytics.
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A marketing plan that delivers against your business plan.
Consistent brand messaging and strong call-to-actions.
The power to review, learn, tweak + improve as you grow using your data.
Engaging content going out at the right time on the right channels
Project Management
One of my greatest strengths is attention to detail and organisation. I'm a dab hand with a timeline and spreadsheet, a knack for copyediting and proofreading, and have experience managing multiple freelancers and in-house teams to deliver on a project.
Do you have a project or campaign on the horizon that your team needs help to deliver on? Let's chat.